The 10-year-old company bought the new press to replace a Xerox 6060 machine which managing director Louise Hodge described as having come to the "end of its life".
The five-staff company was originally set up as an agency but moved into digital print five years ago after becoming frustrated at the poor quality output of the digital printers it was using at the time.
Hodge said that while the new machine offered some cost savings and was faster at 70ppm than the 6060, the main reason for the investment was to "increase the quality". A great part of that is down to the machine's Automated Color Quality Suite (ACQS) which is based on an inline
spectrophotometer to ensure optimum and consistent quality and helps streamline calibration tasks.
"We're quite protective of our machines," she said. "We regularly calibrate them and we only use Xerox paper as we found you get a superior finish.
"We're getting more into cross-media," she added. "So with this investment we're looking to target bigger and better customers. We've also bought an online portal solution and have added some finishing equipment - a Morgana Digifold 5000P."
The company has put in more than £80,000 to overhaul its equipment, secured through a broker, and means it can offer its customers a "single solution" to their marketing requirements.
With a sub-£500,000 turnover, the business has a broad range of customers, and often works in a marketing support capacity with the marketing departments of much bigger companies, as well as dealing direct and doing some trade work.